COLOSSAL MASCARA PRESSKIT
MAYBELLINE NEW YORK COLOSSAL MASCARA PRESSKIT
This is a press kit design project to promote the new name 'COLOSSAL' of MAGNUM, MAYBELLINE NEW YORK's best-selling mascara. In order to impress the new name with more impact, HEAZ have designed the word ‘COLOSSAL’ to appear repeatedly in the graphic. In addition, the Jenga concept was used in the package to add the fun of taking out products from each stick, symbolically representing ‘the colossal volume’ that means ‘huge’ and ‘great’.