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NEUTROGENA
WINTER CAMPAIGN VISUAL DEVELOPMENT PROJECT

2020
10/07

NEUTROGENA WINTER CAMPAIGN VISUAL DEVELOPMENT PROJECT

It is a visual development project of 'Save Winter', a winter season campaign of the global skincare brand NEUTROGENA.
HEAZ visualized the concept of the new Intense Repair Cica Emulsion and expressed the moisturizing effect that fills and protects the skin inside and outside with a clearer and fresher visual. Especially in this process, we have introduced an attempt to further enhance the product's features and concepts by applying the low angle to the key visual cut, making it look up and down.
From the development of key visuals in 7 lines to the development of campaign images and web detail page designs, we have flexibly expanded one project and maintained a consistent communication mood.





 


 


 

  • Advertising
  • Directing
  • Conception
  • Copywriting
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